The foundation of social media strategy was, in my opinion, best said by Gary Vaynerchuk.
CARE.
That’s it! It’s all you have to do! Show people you care and they will love to be around you, work with you, and give to you.
First step:
LISTEN.
What are those around you needing? desiring? What are they excited about? What is cool about them?
Get on it!
profile!