Teh Chad

The foundation of social media strategy was, in my opinion, best said by Gary Vaynerchuk.

CARE.

That’s it! It’s all you have to do! Show people you care and they will love to be around you, work with you, and give to you.

First step:

LISTEN.

What are those around you needing? desiring? What are they excited about? What is cool about them?

Get on it!

What is the first word in the term “social media?” Social. I keep digging down to find out how to do this right.

Being social over a computer is simple. Going viral… may not be so simple.

Being social is really just getting excited about other people. What makes them so cool? Are they secretly a top secret agent? Are they a SCUBA instructor? Are they a fan of Ohio State?

A frequent quote – “Everyone’s crazy on some level!” Well, everyone’s cool on some level too.

What is cool about your network?

Thanks to Jimmy Mackin for connecting me to Steve Yegge’s rant.

I’m all about solid foundations and understanding of the basics. Well, something just hit me that I have not really considered. Accessibility.

In computers and business, accessibility is really A, #1, the end all, top priority. If you can get the technology, you can let it run. If you can get the personnel, including great managers and staff, your company can take off. But that is given you can get them.

Let’s change the relationship to your customers. What do they need or want? How can you get them to your product?

Again, this is a fundamental concept. You give them access to your product and get out of the way.

“If you build it, they will come” right? If there aren’t roadblocks keeping them to just window shopping.

What if your sole purpose was to get the product to your customers and that was it? No more signups for some damn newsletter; no more 3 phone calls to get in touch with the right person; no more surveys for some case study. JUST PRODUCT!

From this standpoint, what of those “signups” are really needed to get the job done? What other avenues can you put your product in front of the customer’s eyes? How can you get out of the way of your own product?