People talk about Google and business all of the time. Some people take a step further and talk about SEO or search engine optimization. Still others take a shot at doing for a given website.
There are bunches of people who work in the SEO realm, most call themselves freelancers. Again, many people attempt it, few people DO it.
There are many ways to optimize a site, but when you knock SEO down to business there are really three places that need attention. You key words should go in these three places:
> The title bar
> The header tags / blog title
> In the blog content.
The first two are normally taken care of during the design phase of building your site. Once in a while, some versatility will be needed when going after new key words. In this case, the header tags may be set around each individual blog post title. The SEO writer will then have to focus on keeping key words in blog titles as well.
Blog content is the bulk of a business writer’s time and work. Writing optimized content is something of an adjustment for most people as it does not read well. We have been programmed into write things that “flow” and “hold the reader.”
As you can imagine, natural writers can adjust and produce lots of great business content. The rest of us have to work at it!
It should be noted that this is the main focus of SEO; there are MANY other things that you can do to gain strength on Google’s pages.
profile!